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Is Citigroup (C) a Buy, Hold or Sell?

Citigroup — our independent, AI-built valuation and rating, in brief.

BUY (accumulate)
12-mo fair value
$145.00
To fair value
+10%

Report dated 2026-07-20 · fair value derived independently of the market price.

The thesis, in brief

Great-bank turnaround working: ROTCE 8.7%->13%, Services a 31%-ROTCE crown jewel, 14-15% targets. Cheapest big bank at 1.28x book, freshly pulled back ~11%. Base +12%

How we value it

We value Citigroup using Justified 1.35x P/TBV on ~13% ROTCE + excess-return. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.

What the full report covers

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