Independent · AI-driven equity research

Institutional research.
Honest verdicts.

A full DCF and a multiples cross-check on every company we cover — with a clear Buy, Hold or Sell and a 12-month fair value. Built by AI running our industry models, supervised by our team, and free of the conflicts that keep most research permanently on “buy.”

39 companies covered DCF + multiples on every one Buy / Hold / Sell, not just buys ◆ New coverage on request
The honest ratio

Most research says buy. Ours says what it sees.

Across the 39 companies we cover today, only 12 earn a Buy. Two-thirds are a Hold or an outright Sell. We have no banking fees to protect and no management team to keep happy — so a rating is only ever the valuation and the judgment behind it.

Buy — trading below our fair value Hold — roughly fairly priced Sell — priced above what it's worth
Why independent · why AI

Research without the conflicts.

Sell-side research is written by people who are paid, promoted, and pressured by the same firms whose stocks they rate. We removed the humans from the parts where bias creeps in — and kept them where judgment matters.

01 · No emotion

No cognitive or emotional bias

Models don't fall in love with a winner or panic in a drawdown. The same disciplined valuation runs on every name, in every market — bull or bear.

02 · No banking

No banking or advisory relationship

We don't underwrite deals, manage money, or sell anything but the research. There's no IPO fee, no trading desk, and nothing to cross-sell you.

03 · No access game

No issuer relationship to protect

We never soften a Sell to keep a management team taking our calls. We don't need the access — so the rating never gets negotiated down to a Hold.

04 · Data in, judgment out

Every claim ties to a number

Conclusions are built from public filings and earnings calls by our per-industry models, then reviewed by our senior analysts before they publish.

What's in every report

A fund analyst's work, in plain English.

Two independent valuations

An explicit 10-year DCF with a WACC built from fundamentals, and a multiples read fit to the business — EV/EBITDA, P/E, P/TBV or a sum-of-the-parts. Both, on every name.

Earnings quality, normalized

We strip the one-offs to a clean normalized EPS and flag the gap between reported and adjusted numbers — so the starting point is the real one.

%

Returns vs cost of capital

ROIC measured against WACC — does the business actually create value, or just grow? That answer, not the narrative, justifies the multiple.

What's already priced in

A reverse-DCF backs out the growth and margins today's price implies, so you can see the market's bet before you take the other side of it.

The earnings call, decoded

We read the last four transcripts for what management changed, hedged, or quietly stopped saying — not just the headline beat or miss.

An honest rating you can falsify

A clear call, a 12-month fair value, and the one thing that would change our mind.

BUYHOLDSELL

The coverage universe

39 companies. One honest rating each.

Every name carries a live rating and the upside to our fair value. Open any report to see the full DCF, the multiples, and the scenarios behind the call.

Don't see a company you own? Subscribers can request new coverage — we'll build the report.

Subscribe & request a name
How every report is built

The same rigor, run the same way, every time.

One standardized, impersonal process — so the report you read is the report every subscriber reads. No hot takes, no selective coverage.

STEP 01

Classify & gather

We classify the business first — a bank is valued nothing like a compounder — then pull the filings, the last four earnings-call transcripts, insider Form 4s and the estimates.

STEP 02

Normalize & test returns

We rebuild earnings to a clean, normalized number, then measure ROIC against a fundamentally-built WACC — the test of whether a business creates value or merely grows.

STEP 03

Value it two ways

An explicit DCF and a multiples read, each fit to the business — plus a reverse-DCF that exposes exactly what today's price already assumes.

STEP 04

Set the target, then rate it

Bear, base and bull fair values come from the preferred method before we look at the quote — then the price sets the Buy, Hold or Sell, and a thesis you can falsify.

JLPascual was founded by José Luis Pascual, CFA; every report is produced by our models under his methodology and reviewed by the team.

Membership

One subscription. The whole library.

Full access to every report and every future update, for less than a single analyst hour.

€20 / month
  • Every gated report in the coverage library
  • Automatic refresh on each earnings release
  • New deep-dives as coverage expands
  • Request new coverage on the names you own
  • Cancel anytime — billed securely via Gumroad

Read one free first

See the depth before you pay — open the full sample report, no signup required. Read the sample →

Not investment advice

Standardized, impersonal research for your own analysis — never a personal recommendation to buy or sell.

Access on every device

One magic-link login, no password. Your subscription follows you across phone, tablet and desktop.

Questions

Straight answers.

JLPascual was founded by José Luis Pascual, CFA, and every report is generated by AI running his per-industry valuation methodology, then reviewed by the team before it publishes. It's a standardized, impersonal process — which is exactly why we can cover this many companies consistently, without cutting corners or playing favorites.

No. This is educational, impersonal equity research published identically to every subscriber. It is not a personal recommendation and doesn't account for your circumstances. Valuations and ratings are opinions, can contain errors, and can change without notice — always do your own research.

Each report refreshes automatically on the company's next earnings release, and we wait for the earnings-call transcript before updating — so the numbers and the thesis reflect the latest results, not last quarter's.

Yes. Subscribers can request new coverage, and we'll build the full report — same DCF, same multiples, same honest rating as everything else in the library.

Everything: the whole coverage library, every future update, new deep-dives as they publish, and the ability to request names. One flat price, cancel anytime through Gumroad.

Because it removes the parts of research where bias lives — the emotion, the banking fees, the management relationships — and keeps a human in the loop for judgment and review. The output is transparent: every conclusion traces back to a public number you can check.

Start today

See what your stocks are really worth.

Independent valuations and honest verdicts on 39 companies and counting — for €20 a month.