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Is Walt Disney (DIS) a Buy, Hold or Sell?

Walt Disney — our independent, AI-built valuation and rating, in brief.

HOLD
12-mo fair value
$117.00
To fair value
+10%

By · report dated 2026-08-14 · fair value derived independently of the market price.

The thesis, in brief

Disney's Experiences franchise and a streaming business now at a 13% margin have pushed group ROIC above WACC for the first time in five years, but at $106.98 the shares already discount that repair: base-case fair value of $117 is a 10.8% total return against a 10.85% cost of equity

How we value it

We value Walt Disney using 50% 10-yr DCF on unlevered FCFF, 25% P/E on FY27E adj EPS, 25% EV/EBITDA TTM. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.

What the full report covers

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