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Is Prosus N.V. (PRX) a Buy, Hold or Sell?

Prosus N.V. — our independent, AI-built valuation and rating, in brief.

BUY (accumulate)
12-mo fair value
€43.60
To fair value
+22%

By · report dated 2026-09-02 · fair value derived independently of the market price.

The thesis, in brief

The market pays minus EUR 7.31 a share for everything Prosus owns outside Tencent while the company retires 8.5% of its shares a year at a 39% discount to net asset value; we are wrong if that discount is still wider than 35% in twelve months, or if the unlisted book is written down

How we value it

We value Prosus N.V. using Sum-of-the-parts NAV, marked at 2 Sep 2026; target = 12-month NAV per share at a 30% discount.. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.

What the full report covers

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