Independent equity research
Is AppLovin (APP) a Buy, Hold or Sell?
AppLovin — our independent, AI-built valuation and rating, in brief.
HOLD
12-mo fair value
$480.00
To fair value
+22%
Report dated 2026-06-12 · fair value derived independently of the market price.
The thesis, in brief
HOLD/480 - 2026-06-12 report . Ad-tech/AXON engine — rich multiple
How we value it
We value AppLovin using P/E + FCF/DCF. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.
What the full report covers
- Business & moat + industry cycle
- Earnings quality & normalized EPS
- Returns on capital (ROIC vs WACC)
- Balance-sheet safety
- Two independent valuations (DCF + multiples)
- Bear / base / bull fair values
- Earnings-call analysis
- Insider activity & positioning
- Technicals (RSI / ADX)
- A falsifiable thesis
Read the full AppLovin report
The complete model, the scenarios, and every number behind the call — plus 38 other names. One subscription, cancel anytime.