Independent equity research
Is Tripadvisor (TRIP) a Buy, Hold or Sell?
Tripadvisor — our independent, AI-built valuation and rating, in brief.
BUY (accumulate)
12-mo fair value
$11.83
To fair value
+30%
By · report dated 2026-09-05 · fair value derived independently of the market price.
The thesis, in brief
Two thirds of the market cap arrives as contracted cash: Amex pays $700m for TheFork by year-end, leaving pro-forma net cash and a $948m EV on $226m FY26E EBITDA. Falsified if proceeds fund an acquisition, or if Hotels & Other decline steepens past -25% and takes the cash engine down with it
How we value it
We value Tripadvisor using SOTP: Exp 0.85x FY26E rev 945.0 + H&O 3.0x FY26E EBITDA 146.0 + TheFork 680 net - debt 893.9 + cash 359.0, /117.199m sh. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.
What the full report covers
- Business & moat + industry cycle
- Earnings quality & normalized EPS
- Returns on capital (ROIC vs WACC)
- Balance-sheet safety
- Two independent valuations (DCF + multiples)
- Bear / base / bull fair values
- Earnings-call analysis
- Insider activity & positioning
- Technicals (RSI / ADX)
- A falsifiable thesis
Read the full Tripadvisor report
The complete model, the scenarios, and every number behind the call — plus other names across the coverage. One subscription, cancel anytime.