Independent equity research
Is Coca-Cola (KO) a Buy, Hold or Sell?
Coca-Cola — our independent, AI-built valuation and rating, in brief.
SELL (trim into strength)
12-mo fair value
$76.50
To fair value
−13%
By · report dated 2026-09-05 · fair value derived independently of the market price.
The thesis, in brief
KO's 26.4x TTM earnings prices a US-only cost of capital onto a franchise earning 60% of revenue and 67% of segment profit outside the US; blend the country premiums on its own disclosed geography and fair value is $76.50. Wrong if FY2027 organic growth holds above 6% as FX turns
How we value it
We value Coca-Cola using Equity-side DCF on company FCF at an 8.14% cost of equity, 3.5% terminal growth, cross-checked at 24x 2026E EPS. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.
What the full report covers
- Business & moat + industry cycle
- Earnings quality & normalized EPS
- Returns on capital (ROIC vs WACC)
- Balance-sheet safety
- Two independent valuations (DCF + multiples)
- Bear / base / bull fair values
- Earnings-call analysis
- Insider activity & positioning
- Technicals (RSI / ADX)
- A falsifiable thesis
Read the full Coca-Cola report
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