Independent equity research
Is L'Oréal (OR) a Buy, Hold or Sell?
L'Oréal — our independent, AI-built valuation and rating, in brief.
HOLD
12-mo fair value
€365.00
To fair value
−4%
By · report dated 2026-08-23 · fair value derived independently of the market price.
The thesis, in brief
L'Oreal's like-for-like growth has accelerated three halves running to 6.5% and the franchise earns twice its cost of capital, but at EUR 386.60 the shares discount a 0.89 beta and ~6% perpetual EPS growth; on our 0.95 beta the same forecast is worth EUR 365, so we initiate at HOLD
How we value it
We value L'Oréal using Seven-year DCF on our own FCF build, cross-checked on peer forward P/E. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.
What the full report covers
- Business & moat + industry cycle
- Earnings quality & normalized EPS
- Returns on capital (ROIC vs WACC)
- Balance-sheet safety
- Two independent valuations (DCF + multiples)
- Bear / base / bull fair values
- Earnings-call analysis
- Insider activity & positioning
- Technicals (RSI / ADX)
- A falsifiable thesis
Read the full L'Oréal report
The complete model, the scenarios, and every number behind the call — plus other names across the coverage. One subscription, cancel anytime.