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Is JPMorgan Chase (JPM) a Buy, Hold or Sell?

JPMorgan Chase — our independent, AI-built valuation and rating, in brief.

HOLD
12-mo fair value
$330.00
To fair value
−7%

Report dated 2026-07-14 · fair value derived independently of the market price.

The thesis, in brief

Blow-out Q2, 29% ROTCE (23% ex a one-off Visa gain), ~3.0x TBV (99th pct); best megabank but fully valued. Excess-return cross-check ~$275–300

How we value it

We value JPMorgan Chase using Justified P/TBV (ROTCE-g)/(COE-g) + excess-return. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.

What the full report covers

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