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Is Ferrari N.V. (RACE) a Buy, Hold or Sell?

Ferrari N.V. — our independent, AI-built valuation and rating, in brief.

SELL (reduce)
12-mo fair value
€247.00
To fair value
−31%

By · report dated 2026-09-03 · fair value derived independently of the market price.

The thesis, in brief

Ferrari is a luxury house of genuine quality, but at EUR 357 the shares embed 5.26% perpetual growth in industrial free cash flow beyond 2030 on our 8.37% cost of equity; we value it at EUR 247 and we are wrong if free cash flow is still compounding above 5% a year in the 2030s

How we value it

We value Ferrari N.V. using DCF on industrial free cash flow at 8.37% cost of equity, 2.5% terminal; cross-checked on 2027E P/E versus luxury. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.

What the full report covers

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