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Is Meta Platforms (META) a Buy, Hold or Sell?

Meta Platforms — our independent, AI-built valuation and rating, in brief.

SELL (reduce into strength)
12-mo fair value
$285.00
To fair value
−56%

By · report dated 2026-08-10 · fair value derived independently of the market price.

The thesis, in brief

Meta's 42% reported operating margin is an artefact of capex outrunning depreciation by ~$110bn a year; as depreciation converges on a $130-190bn capital programme earning a 12.3% marginal return, margin compresses toward 22-28% and FCF stays negative through 2029, leaving the shares worth about $285

How we value it

We value Meta Platforms using 10-yr DCF on unlevered owner FCF (capex-adjusted), WACC 10.1%, g 2.5%. The 12-month fair value is set from that intrinsic estimate first, then compared to the market to read the upside or downside — never anchored to the current price.

What the full report covers

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